It is indeed important to have content types to represent files in libraries, ready for download. The brochure is then exported as a pdf, and on some webpage, there is a link to download it. For nearly 20 years karen has helped create more usable digital products through the power of user experience design and content strategy. We are pleased to present you with this excerpt from chapter 1 of content strategy for mobile by karen mcgrane, now available from a book apart. Instead, we should simply use this context as a catalyst for. How can you be sure that your content will work everywhere, all the time. Businesses know that many users are accessing their web content via mobile devices so theyre adjusting and planning accordingly. Nov 18, 2015 karen mcgrane effortlessly defined the principles of content strategy for mobile.
Taking the shift to mobile as a focus for improving content for everyone, she makes the case that you need make sure that your content works on mobile, and sooner rather than later. Mar 24, 2015 developing a mobile content strategy isnt just about making content look as good on phones and tablets as it does on the desktop. Democracia totalitarismo raymond aron pdf title, democracia y totalitarismo. Creating a content strategy for mobile devices in the classroom. There is such a thing as a content strategy that plans for how youll publish and maintain your content across all these new and emerging platforms. She is the author of content strategy for mobile from a book apart. Theres no getting away from it, mobile internet is not going away any time soon and for those designers that have been avoiding it, nows the time to. Features to consider when developing a mobile pdf strategy.
Everywhere you look, you see that mobile first dominates current web strategies. But when text and image content are caught in the pdf tar, their own content type is masked. Youll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Jan 01, 2012 short, sweet, and to the point, but filled with a ton of useful infoformation to help guide your organizations or your clients content strategy. Web design trends 20 11 karen mcgrane content, user experience strategist mobile is not the lite version. Too often, organizations fail to deliver content that meets user needs and serves their. Content strategy for mobile by karen mcgrane attached just enough research by erika hall attached ux design for startups by marcin treder attached. Download gone till november by lil wayne pdf ceaylinawa.
Karen mcgrane author of content strategy for mobile. How to create and manage content for highend websites. Now, she pulls it all together to help you go responsivewherever you are in the process. Content strategy for mobile by karen mcgrane goodreads. Jeff eaton and karen mcgrane discuss the rise of mobile. Karen mcgrane will teach you everything you need to get your content onto mobile devices and more. In content strategy for mobile, karen mcgrane shows you adaptive, structured content, and the strategy youll need to achieve it in the mobile world. The elements of content strategy erin kissane designing for emotion aarron walter mobile first luke wroblewski design is a job mike monteiro content strategy for mobile karen mcgrane just enough research erika hall sass for web designers dan cederholm on web typography jason santa maria youre my favorite client mike monteiro responsible. Published in content strategy, mobile multidevice, writing. Clearly, mobile isnt just a new technology with a small screen size its the way the world is getting online. Kristina halvorson author, content strategy for the web. You dont get to decide which platform or device your c.
Uncle sam wants you to optimize your content for mobile. Download identifying marine phytoplankton carmelo r. Sure, we follow a ton of blogs, twitter feeds, discussion forums and even online courses but nothing beats an oldfashioned book for structured learning at your own pace on a lazy weekend afternoon. Mcgrane is also the author of content strategy for mobile. Content strategy for mobile pdf story time just got better with prime book box, a subscription that delivers editorially handpicked childrens books every 1, 2, or 3 months at 40% off list price. The series of a book apart volumes are always well worth reading, and karen mcgrane s content strategy for mobile is especially worth your time. I have known karen since we were both attendees of the content.
Sure, we follow a ton of blogs, twitter feeds, discussion forums and even online courses but nothing beats an oldfashioned book for structured learning at your own pace on a lazy weekend afternoon this is our carefully curated collection of recommended reading. Mar 18, 2016 how to create and manage content for highend websites. Help your content go anywhere with a mobile content strategy. I think this will be the year of the mobile website, no more desktop redirects.
Apple 7% of overall ipad traffic comes from the new ipad iphones take 3 top places in us, and 3 out of 5 in eu5 countries 60% of connected devices traffic in us comes. Content strategy for mobile karen mcgrane, crafts and projects for children, and many other ebooks. Welcome to the mobile world, a magical place where people want to view your web content on a device that tucks neatly into their pocket or purse. Designing the mobile user experience by barbara ballard the basics of mobile design. She has led projects for companies including conde nast, the new york times, the atlantic, and time, inc. With an effective mobile content marketing strategy, youre likely to rethink. The content strategist and ux designer says that mobile will be the fulcrum to push smart publishers to restructure their content for a multiplatform future. Discussionconvince your ceoimagine you have a meeting with your chief executiveor main client stakeholder to convince him or her thatyou need a more robust mobile content strategy. Content strategy for mobile pdf by karen mcgrane download. Content strategy for mobile pdf by karen mcgrane download cultures of servitude. Karen mcgrane plays nicely in the content strategy, information architecture, and interaction design sandboxes.
Modernity, domesticity, and class in india pdf download by seemin qayum. I became interested in reading content strategy for mobile by karen mcgrane after i read her article on a list apart titled responsive design wont fix your content problem. I appreciated the clear approach and writing style and was looking for more advice on practical application. Karen teaches design management in the mfa in interaction design program at the school of visual arts in manhattan. To help administrators understand the content and implementation planning that is required for a successful mobile device implementation before they make a large expenditure on hardware, lest that outlay of money be a waste in the absence of a larger strategy. Karen mcgrane is an author, speaker and professor known for her expertise in website content strategy and user experience design ux. The 17th annual conference is slated for the end of october 2019.
Shes helped dozens of teams effectively navigate responsive projects, from making the case to successful launch. Modernity, domesticity, and class in india pdf download by seemin qayum cumulative record. Content strategy for mobile by karen mcgrane i recently began teaching a class in mobile content marketing for marketingprofs university, taking over for the user experience. The publication collects many reflections on current topics like responsive images and layouts, preprocessors, influence of mobile devices, performance, content strategy, new ways of interaction and visual trends for web and mobile design for 20 pdf. Shell also describe how your cms and workflow process can work for mobile publishing, too. Karen mcgrane will discuss why you need to deliver content wherever your customer wants to consume it and what. Its time to define a mobile content strategy that will make your customers very happy. The publication collects many reflections on current topics like responsive images and layouts, preprocessors, influence of mobile devices, performance, content strategy, new ways of interaction and visual trends for web and mobile design for 20. Oct 09, 2012 discussionconvince your ceoimagine you have a meeting with your chief executiveor main client stakeholder to convince him or her thatyou need a more robust mobile content strategy.
The classic work on the art of managing a baseball team pdf by terry pluto, earl weaver. On the upside, what karen means with this is that a content strategy shouldnt focus on the mobile context only. Karen mcgrane s content strategy for mobile brilliantly describes our biggest challenges and opportunities in the wild, wild west of content. Karen mcgrane is a content strategist and user experience designer with 15 years of experience making big, complicated websites. All in all i found the book very interesting and i warmly recommend it. As sara wachterboettcher writes in her book, content everywhere, its about creating portable, flexible content structures that go wherever your users are, without sacrificing quality. Jul 25, 2014 creating a content strategy for mobile devices in the classroom posted on july 25, 2014 by karen mahon i feel so fortunate to have been asked by the center on innovations in learning cil, at temple university, to prepare a classroom guide for content strategy and mobile devices. When we talk about content strategy for mobile, were also. Defining your mobile content strategy uies all you can. An effective mobile content marketing strategy takes in all the ways that mobile use is different from desktop use. How to build seo into content strategy jonathon colman. This website uses cookies to improve your experience. The for mobile bit is something of a misnomer, as the author explains, as it would be folly to pursue a separate content strategy for mobile platforms. Top content marketing events and conferences 20192020.
Mobile first by luke wroblewski a comprehensive guide for mobile development strategies. I always find karen mcgrane inspiring, and have been using a tweet she once made as the opening slide to explain what my job is for ages. Aarron walter mobile first luke wroblewski design is a job mike monteiro content strategy for mobile karen mcgrane just enough. But then mobile becomes the primary platform, and the need for. Content strategy for mobile uies all you can learn library. Cms the software ux forgot karen mcgrane at content.
So why are companies approaching mobile content from a desktop perspective. Karen mcgrane is the author of content strategy for mobile 4. Previous keynote speakers have included karen mcgrane, author of content strategy for mobile, and hilary marsh, president and chief strategist, content company, inc. She cohosts a responsive web design podcast with ethan marcotte, and her first book, content strategy for mobile, was published in 2012 by a book apart. Content strategy for mobile by karen mcgrane a guide on how to prepare crossplatform content. Im karen mcgrane and i consult on digital strategy. Instead, we should simply use this context as a catalyst for creating deviceindependent content.
Karen mcgrane on a good day, i make the web more awesome. So, how do you create a successful mobile optimized content strategy. How to build the right content strategy for your mobile app. Mcgrane is also the author of content strategy for mobile from 1998 to 2006, mcgrane was the vp and national lead for user experience of the marketing. The complete book of senior equine management and first aid. Karen mcgrane content strategy for mobile a book apart. Karen mcgrane on content strategy for mobile lullabot. As a content professional who tends to write and build rather than being on the front end strategizing, i. This is a sample chapter from karen mcgranes book content strategy for mobile. This book is the most cogent argument ive yet seen for the separation of form from content. Sep 05, 2011 download this, and all of my notes from the content strategy forum as one printable pdf or in epub format for ibooks. Tutorial 17 mobile technology for tourism tutorial 17a website, mobile site or mobile application phocuswright mobile hits the mainstream technology and industry trends 2012 mobile first luke wroblewski content strategy for mobile karen mcgrane responsive web design.
Developing a mobile pdf strategy foxit pdf blog foxit. For more than fifteen years, karen has helped create more usable digital products through the power of user experience design and content strategy. She shares her knowledge and insights on managing organizations, websites and people. Insert content herejanuary 10, karen mcgrane xontent building a strategy for mobile the content mcgranw and ux designer mcgrnae that mobile will be the fulcrum to push smart publishers to restructure their content for a multiplatform future. They need to make their metadata available to the cms, so that appropriate related files can be offered up alongside other primary content. Lavacon 6th annual conference october 2730, 2019 portland. Karen mcgrane explains how and why individual fields of content should be annotated with information about what they contain to enable them to be used in a variety of contexts, letting. On the downside, theres no such thing as content strategy for mobile. Content strategy for mobile karen mcgrane download. Theres no such thing as content strategy for mobile wait. While a responsive site can be part of a mobile content marketing strategy, its definitely not the entire kit and caboodle.
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